Melbourne, Australia – The first fruits marketing launches of First Foods Australia and the Australian Fruit and Vegetable Growers Federation (AFVF) were held in the suburb of Ollies on Wednesday (local time).
The first fruits event was held at First Foods Melbourne, which is the country’s first major fruit and vegetable grower.
The first fruit market was set up at the First Foods plant in Melbourne, but the farmers’ market at the facility was the first market that was open to the public.
The AFVF president, Ben Williams, said he was delighted to be the first Australian fruit grower to take part in the event, which also featured the launch of a new First Foods store in Adelaide, a local coffee shop and other businesses.
“It’s a huge win for our country and our farmers and I’m thrilled to be able to share our success with other growers around the country,” he said.
“We’re delighted to have an opportunity to connect with farmers and provide the fruits we grow to people across Australia.”
The farmers here are incredibly excited about what we’re doing and are working hard to create a world-class industry here in Australia.
“First fruits is Australia’s largest and oldest fruit and veggie producer and has an annual turnover of $3 billion.
It is the first of three events held on Wednesday at the plant.”
These events are an important step forward in helping our growers and retailers to meet the demands of the Australian consumer and support the local community,” Mr Williams said.
The fruit and vegetables grown at the site include carrots, spinach, lettuce, tomatoes, cucumber, cauliflower, broccoli, peas, peppers, sweet potatoes and beans.
More to come.